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Sustainability in the Netherlands: A 2024 Snapshot

Sustainability in the Netherlands: A 2024 Snapshot

The 2024 Sustainable Brand Index™ reveals key shifts in the Dutch perspective on sustainability. Despite global upheavals, sustainability remains a core value among consumers, showcasing a matured understanding beyond fleeting trends. Insights from the Field…

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Engaging Customers in the Sustainability Journey

Engaging Customers in the Sustainability Journey

Sustainability is no longer a buzzword but a business imperative. Companies across the globe are recognizing the importance of integrating sustainable practices into their operations, not just for the environmental benefits but also for driving…

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The Purpose Pivot: Unilever’s Marketing Evolution

The Purpose Pivot: Unilever’s Marketing Evolution

Unilever, with its impressive $8bn advertising spend, has long been a beacon in the marketing world. The company championed a purpose-driven approach, insisting that brands from Knorr to Marmite embody meaningful values. This sparked a…

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The Challenge of Advertised Emissions
Times Square

The Challenge of Advertised Emissions

A report titled "Advertised Emissions" underscores the significant impact of advertising on carbon emissions. In 2022, advertising was responsible for 32% of each person's carbon footprint in the UK. Alarmingly, advertised emissions have increased by…

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Generative AI’s role in sustainability transition

Generative AI’s role in sustainability transition

In an era where technology and sustainability converge, the latest ABN AMRO report sheds light on a transformative phenomenon: the role of Generative AI in driving sustainability transitions. This groundbreaking analysis reveals how the fusion…

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The Flux Mindset in the Age of Freelance and Gig Economy

The Flux Mindset in the Age of Freelance and Gig Economy

The traditional career path is undergoing a seismic shift, thanks in part to the rise of freelance work, the gig economy, and insta-work platforms. A recent article by April Rinne in Harvard Business Review, "Our…

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Navigating the Fluid Workforce: Opportunities in a Tight Labor Market

Navigating the Fluid Workforce: Opportunities in a Tight Labor Market

The ongoing scarcity of talent in the job market is reshaping the relationship between employers and employees, making it increasingly fluid.A recent

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The Rise of the Digital Enabler
Digital enabler

The Rise of the Digital Enabler

The role of marketers is continually evolving to adapt to technological advancements and market demands. A recent document by DDMA, the Dutch association for data-driven marketing, sales and service, sheds light on a pivotal role…

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How Top-Tier Marketers Maximize Budgets

How Top-Tier Marketers Maximize Budgets

In today's competitive business landscape, every penny counts. For high-growth companies, the challenge is even more pronounced: how do you maximize marketing impact with limited resources? Enter top-tier marketers, the unsung heroes who know how…

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The Value of Specialization in Modern Marketing: A Deep Dive
Specialisation in marketing

The Value of Specialization in Modern Marketing: A Deep Dive

Gone are the days when a catchy jingle or a flashy billboard could capture the attention of your target audience. Today, marketing is a multifaceted discipline that requires a deep understanding of various fields, from…

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