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The 2024 Sustainable Brand Index™ reveals key shifts in the Dutch perspective on sustainability. Despite global upheavals, sustainability remains a core value among consumers, showcasing a matured understanding beyond fleeting trends. Insights from the Field…

Sustainability is no longer a buzzword but a business imperative. Companies across the globe are recognizing the importance of integrating sustainable practices into their operations, not just for the environmental benefits but also for driving…

Unilever, with its impressive $8bn advertising spend, has long been a beacon in the marketing world. The company championed a purpose-driven approach, insisting that brands from Knorr to Marmite embody meaningful values. This sparked a…

A report titled "Advertised Emissions" underscores the significant impact of advertising on carbon emissions. In 2022, advertising was responsible for 32% of each person's carbon footprint in the UK. Alarmingly, advertised emissions have increased by…

In an era where technology and sustainability converge, the latest ABN AMRO report sheds light on a transformative phenomenon: the role of Generative AI in driving sustainability transitions. This groundbreaking analysis reveals how the fusion…

The traditional career path is undergoing a seismic shift, thanks in part to the rise of freelance work, the gig economy, and insta-work platforms. A recent article by April Rinne in Harvard Business Review, "Our…

The ongoing scarcity of talent in the job market is reshaping the relationship between employers and employees, making it increasingly fluid.A recent

The role of marketers is continually evolving to adapt to technological advancements and market demands. A recent document by DDMA, the Dutch association for data-driven marketing, sales and service, sheds light on a pivotal role…

In today's competitive business landscape, every penny counts. For high-growth companies, the challenge is even more pronounced: how do you maximize marketing impact with limited resources? Enter top-tier marketers, the unsung heroes who know how…

Gone are the days when a catchy jingle or a flashy billboard could capture the attention of your target audience. Today, marketing is a multifaceted discipline that requires a deep understanding of various fields, from…